Charlotte is the chief designer.
With her classic lines, light colour combinations and original patterns, she eloquently carries on the Scandinavian design tradition. For Charlotte, the children are always her focus. Having raised three children of her own, she is aware of the special demands of children’s wear. Each style is tailored for a child’s wear and tear – adjustable elastic waists, enough space in the design, and the use of natural fabrics – all intended to ensure wellbeing and mobility.
When wearing WHEAT, children can participate in the relaxed Scandinavian lifestyle of quality and comfort. Strong design, together with Charlotte’s desire to connect with and meet consumer and manufacturer needs, has lead to a well-organized, successful company. WHEAT continues to grow alongside of the little ones, season after season.